gGradLaunchPHASE 1 FINDINGSRESEARCH SERIES / 01
THE INFORMATION ENVIRONMENT

The pressure is real.
The explanation matters.

A difficult job market is one thing. Knowing how to navigate it is another. Numbers need a denominator; advice needs a context.

ISE / 2025 EMPLOYER SURVEY
8%

Fewer graduate vacancies.

ISE reports an 8% fall in graduate vacancies in its surveyed market. This is evidence of pressure among participating employers, not a census of every UK employer.

Read the ISE source ↗
ISE / APPLICATIONS PER VACANCY
140

Applications. Not individual people.

ISE reports an average of 140 applications per graduate vacancy. Applicants can apply for multiple jobs; this figure cannot tell us how many distinct graduates are competing across the market.

Read the ISE source ↗
THE DISTINCTION THAT MATTERS

A system that tracks applications isn’t, by definition, a universal scoring machine.

The working analysis examines beliefs about automatic ranking and keyword thresholds. An account of that belief is not proof of an employer’s actual configuration—and observing a later human stage does not rule out earlier automation.

Explore recruitment beliefs ↗

Context is not
a causal shortcut.

Selected media examples can help frame an interpretation. They do not establish which content someone encountered, whether it changed their beliefs, or whether it affected application quality. The proposed information-environment analysis remains a working direction, rather than a completed systematic study of media.

THE EVIDENCE / IN CONTEXT